Thank you for choosing Maybo Limited (referred to as “Maybo”, “we”, “us” or “our” in these brand guidelines) as your training provider. In these brand guidelines, we set out when and how you can use the Maybo name and logo, together with other names and logos associated with Maybo and our training approaches.

Maybo® is a registered trade mark of Maybo Ltd and/or its related entities in various jurisdictions. The Maybo brand represents safe, ethical and evidence-informed training practice.

Our names, logos and other distinctive designs are proprietary to Maybo and in a number of cases, are protected as registered trade marks. These brand guidelines are intended to promote consistent use of the Maybo brand and protect our proprietary rights. Respecting these brand guidelines will help to ensure that the Maybo brand continues to serve as a mark of quality that is trusted across the public sector and beyond. 

No permission is granted to use any Maybo materials save as expressly permitted in these brand guidelines and our express written agreement is needed for any other use of Maybo materials (for example, as set out in an agreement entered into between Maybo and your organisation). If you do not accept and agree to these brand guidelines, you do not have permission to use any name or logo or other materials of Maybo and you should not use them.

As the need to address future branding concerns arises, we may cancel, revoke, modify, or change these brand guidelines from time to time without notice so please review these brand guidelines prior to any use of any of our materials. In addition, we reserve the right to revoke any previously approved use of Maybo materials at any time and you must (and must ensure that your organisation) promptly ceases such use of Maybo materials.

Permitted Use

You may only use our names and logos in the following cases:

Client Organisations: If you are an organisation that has entered into an agreement with Maybo, you may use the Maybo names and logos throughout the term of your agreement with us solely for the purposes of identifying us as your training provider and to describe the training we are providing to your organisation in accordance with and subject to the terms and conditions of your agreement with us. This includes use on internal documents, websites, and client communications strictly for identification purposes only. 

Certified Client Trainers: If you are a Client Trainer with a current certificate, you may state that you are a "Maybo Client Trainer" or "Maybo Certified Trainer" in respect of the particular scope of your certification only.

Training Participants: If you have attended a Maybo training course, you may state that you have attended Maybo training but must always provide accurate details of the date and nature of the training course. Please do not make generic references to the training you have received, for example, you must not state you are “Maybo trained”.

All permitted use is at all times subject to compliance with these brand guidelines.

Excluded Use

You must not, without our prior written consent:

- use any of our names and logos in connection with any training courses we have not provided.

- use any names which are the same as or confusingly similar to the names we use to describe our techniques, approaches or systems in respect of techniques, approaches or training systems which have not been provided by us.
For example, you are not permitted to use the term “SAFER” to describe a risk assessment approach unless you are using the term “SAFER” to refer to the SAFER™ approach as taught by Maybo.  

- use any of our names or logos in any way that suggests that we are affiliated with you in any way or that we sponsor, approve or endorse you, your organisation, your websites or any of your products or your services.

- use our names or logos in advertising or promotional materials without prior written consent, except as expressly permitted above.

Please contact support@maybo.com if you have any questions or wish to request consent for the use of any of our names or logos. Please note, consent is at our sole discretion and may be conditional upon a licence agreement. 

General conditions of use

You must comply with all of the following conditions when using any name or logo of Maybo:

- Do not omit any trade mark symbols we used on names and logos, for example “Maybo ®”

- Consistently use the full names of our training techniques and approaches, for example “Open PALMS”. Do not abbreviate any names we use. 

- When referring to a Maybo technique or acronym, clarify that it is proprietary to Maybo, for example:

“The SAFER™ approach developed by Maybo®”
“The Maybo® OPEN PALMS™ technique” 
“The SEAL™ approach created by Maybo®”

- Include the following reference “Reproduced with the permission of Maybo Limited.”

- Do not use any of our names or logos in combination with any of your own names or logos or those of a third party. For example, “Maybo x [your name]” or “The SAFER approach by [your name]” is not permitted.

- You must promptly make any changes to your use of our names, logos or materials as we may request at any time. 

Logo Requirements

If you wish to use any of our logos, and such use falls within the scope of permitted use at section 1 above, the following additional conditions apply:

Do’s

- Do use official logo files: Only use logos made available for download here.

- Do maintain proportions: Scale the logo proportionally; do not stretch or distort.

- Do observe clear space and sizing: Keep the required area of free space around the logo and comply with minimum sizing as detailed below.

Don’ts

- Don't use unauthorised logos: Do not use any images of any Maybo names or logos or other graphics copied from the internet or from Maybo training materials.  

- Don’t alter the logo’s design: Never redraw or change any elements of the logo.

- Don’t change colours: Only use the colours as provided in the downloaded logo image file.

- Don’t change any typeface.

- Don’t stretch or skew: Avoid any resizing that warps the logo’s aspect ratio.

- Don’t attach anything to or remove anything from the logo: For example, the tagline “positive and safer outcomes" must not be cropped or separated from the main Maybo logo file.

- Don’t use drop shadows or effects: Do not add shadows, bevels, or other effects that alter the original look of the logo.

- Don’t print on top of the logo. 

- Don’t use the logo in a crowded space: Logos may only be placed on solid backgrounds (preferably bright white), and not over an image or pattern, and no artistic effects may be applied.

Clear Space

Maintain appropriate clear space (free of text, graphics and any other visual elements) around the logo to preserve its integrity and ensure that it is easily recognisable. The clear space should be equal to at least the maximum height of the relevant logo.

Clear space applies in respect of all applications of our logos unless otherwise approved by us in writing on a case by case basis.

Minimum Size

Print: The logo should never appear smaller than 20mm in width.

Digital: The logo should never appear smaller than 80px in width.

Your agreement

In return for the permissions granted to you in these brand guidelines, you acknowledge and agree that:

- As between you and us, all names, logos, graphics and other materials are proprietary to Maybo and may only be used as provided in these brand guidelines or as expressly approved by us in writing.

- All goodwill generated by the use of any of our names or logos shall inure to the benefit of Maybo.

- You may not use or register, or otherwise claim rights in any of our names or logos or any marks confusingly similar thereto, including as or as part of any trade mark, service mark, company name, trade name, product name, technique, username or domain registration. 

- You must promptly at our request, provide samples of any materials that include any of our names or logos for purposes of determining compliance with these brand guidelines (and promptly make such changes to such materials as we may require).

- You shall not do anything that would reasonably be expected to damage our reputation or goodwill or that infringes, dilutes, depreciates the value, or impairs any rights in respect of our names or logos.

- You shall not do anything that would reasonably be expected to be detrimental to any current or pending registration of any trade mark of the Maybo group or that would reasonably be expected to be detrimental to the potential registration of any of our names or logos as a trade mark in any country. 

- You shall not use any name or logo or other materials of Maybo in any manner that is false or misleading or in any way violates any applicable law, regulation or is contrary to public policy. 

- You shall respect the intellectual property rights of all third parties.

- Any delay or failure in enforcing these brand guidelines shall not amount to a waiver of our rights or any acquiescence on our part.
 

Last updated: March 2026